The debut of these T-shirts comes two years after Target was slammed by backlash for financial support for a conservative group backing a Republican gubernatorial candidate, Tom Emmer. I’m familiar with football season, deer hunting season and the mother of all seasons observed in rural Minnesota – mud season…but gay pride season. Gay pride season? I must be living under a rock as I’ve never heard of gay pride season. The product debut comes in time for “gay pride season” next month, which includes the 40th annual Pride festival on June 23 & 24. The company is selling the T-shirts, including two designed by singer Gwen Stefani, for $12.99. Target has announced an online charitable partnership with the Family Equity Council, a gay pride organization. And Target is just about to step in “it”. Purveyor of all that is cheap, yet chic, Target is the nation’s #2 discount chain (behind Wal-Mart).
